1、 Unique core selling point (USP) positioning: German technology and Chinese refrigeration technology leader;

2、 Relationship between quality and price positioning: medium and high-end quality, excellent technology, advanced management mode, cost saving and high cost performance;

3、 Self image positioning: show excellent brand style in every word and action;

4、 Business philosophy positioning: profit is not the ultimate goal, give back to the society and benefit the public, and establish a century old brand with public reputation;

5、 Comparative positioning: product differentiation, people without me, people with me;

6、 Category positioning: focus on manufacturing and R & D of industrial cooling and heating equipment, and the dream never stops;

7、 Target group positioning: make high-quality products and focus on medium and high-end supporting agents;

8、 Benefit orientation: gather talents, excellent ideas, excellent souls, unite forces to do great things, and finally give back to employees and social public welfare charities;

9、 Cultural orientation: Taoism is integrated into work, and Confucianism is a way of life;

10、 Emotional orientation: believe in truth, goodness and beauty, believe in true love in the world, and use great love to inspire any individual and group related to okron;

11、 Positioning of market gaps: be good at discovering and perceiving, open up new positions, and be the first person to eat crabs;

12、 Grade positioning: make Chinese high-quality products with professional standards;